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Game Show Network’s CATCH 21 Goes Mobile with Cellufun

Story added: 21 Jul 2008 08:30

There's a Game Show Network?!

GSN, the premier television network for games, and Cellufun, the “world’s mobile playground” and ad-supported mobile games community, have announced a deal to bring the upcoming GSN game CATCH 21 to mobile gamers across the world. The deal is in association with WorldWinner, which currently hosts a free Flash game version of CATCH 21 on GSN.com and AOL’s Games.com, as well as a cash competition version on WorldWinner.com, GSN.com and a broad network of partner sites. The television version of CATCH 21 premieres tonight at 7:30PM E/6:30PM C on GSN.

GSN airs some of the most popular game show series and original game show content on TV today. CATCH 21, created by executive producer Merrill Heatter and executive produced by Scott Sternberg, comes to GSN with fast-action entertainment that blends pop trivia with the tension-filled excitement of the classic card game, 21.

Cellufun, whose award-winning games have contributed to its growth rate of over 500% in the last year, has 5 million unique users who consume more than 70 million page views every month.

Cellufun’s deal with GSN and WorldWinner represents the new paradigm in marketing a TV show with new media. Because of the participatory nature of the game, GSN will leverage the audience’s engagement with both the Web and their mobile handsets to promote the Catch-21 show.

“This deal represents the cutting edge of TV promotion,” said Arthur Goikhman, CEO and co-founder of Cellufun. “Integrating our mobile game into CATCH 21’s coverage on gsn.com and WorldWinner.com really rounds out a fully integrated marketing campaign for the show.”

“The online version of CATCH 21 has become a favorite of hundreds of thousands of casual gamers, which presents an excellent opportunity to engage fans in new ways via the TV show and the mobile game,” added Peter Blacklow, president of WorldWinner and executive vice president, Digital, GSN.

Users can play the CATCH 21 game on their mobile web browsers at: http://gsn.cellufun.com or text Catch to 95495 to have instructions sent to their handheld. Users must have a data plan to play; certain data charges may apply.

WorldWinner, where CATCH 21 got its start as an online game, is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Entertainment Group (Nasdaq: LMDIA), and hosts online competitions in some of the most popular casual games – including Solitaire, Bejeweled 2, Family Feud, SCRABBLE® Cubes, Luxor and Cubis – in which players compete against one another for cash and prizes.

GSN is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation and distributes competition programming through its 66-million subscriber cable television network and its casual and skill-based online games portal, GSN.com.

Reporting by Costas Stephanides (Editor)

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