memory is the best known memorization game in the world. People in over 80 countries play memory and since 1959 more than 55 million copies have been sold. Simply ingenious or ingeniously simple - that is the game concept. You need two minutes to explain the rules but you will be intrigued by it for hundreds of hours. Now it will be available for mobile phones! An interactive football edition, just in time for the World Cup, will be followed by other mobile titles which are based on the concept of the "mother of all memorization games".